Points: Its purpose — Kinds and varieties — Its role in public life.
Advertisement is an art. Its purpose is to attract the would-be buyer. If its approach be crude, it will fail to achieve its objective. Advertisement takes into full consideration the psychology of the buyer. It induces a sense of want in him. Then it supplies the adequate information to satisfy the want.
Advertisement may be audio-visual— loudspeaker announcements or cinema slides, commercial broadcasts over the radio, or simple ads in the newspaper columns, slogans pasted on walls or Illuminated against boards or lamp-posts.
Advertisement has been called ‘hidden persuasion’. The advertisement agencies are expert in this arc of persuasion. They persuade the consumers. Advertisement is the soul of business. It has an important role in the market operated by demand and supply. It is part and parcel of modern life. Commercial advertisement is not the only kind of advertisement. There are other kinds which are ads for publicity. These are adopted by the Government or by the municipal or social organizations. The slogans like ‘Keep your city clean’, ‘Donate blood and save life’ are parts of different campaigns helped by powerful ads.
Advertisement is an art. Its purpose is to attract the would-be buyer. If its approach be crude, it will fail to achieve its objective. Advertisement takes into full consideration the psychology of the buyer. It induces a sense of want in him. Then it supplies the adequate information to satisfy the want.
Advertisement may be audio-visual— loudspeaker announcements or cinema slides, commercial broadcasts over the radio, or simple ads in the newspaper columns, slogans pasted on walls or Illuminated against boards or lamp-posts.
Advertisement has been called ‘hidden persuasion’. The advertisement agencies are expert in this arc of persuasion. They persuade the consumers. Advertisement is the soul of business. It has an important role in the market operated by demand and supply. It is part and parcel of modern life. Commercial advertisement is not the only kind of advertisement. There are other kinds which are ads for publicity. These are adopted by the Government or by the municipal or social organizations. The slogans like ‘Keep your city clean’, ‘Donate blood and save life’ are parts of different campaigns helped by powerful ads.
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