Wednesday 25 September 2013

The Art of Advertisement

Points: Advertisement as a link between the buyer and the seller — Should be informative and decent — It is an art.

             Advertisement is culled the soul of business. Through advertisement we come to know of the new products available in the market. It is the link between the buyer and the seller, between demand and supply. A would-be buyer gets a lot of information from the ‘ads’. There are various media of ads, like the newspaper, the radio and TV, the posters and other displays. Cinema slides are also used widely now- a-days.
             Advertisement is necessary. It is good so far as it is informal live. Sometimes an ads is very attractive. It uses cartoons and pictures. But sometimes tall claims arc made in favor of a particular commodity and indecent pictures are printed. There should be some check on them. Advertisements should be factual and dignified.
             Advertisement is an art. It not only sells goods, it also keeps the buyer in good humour. Advertisement can make a buyer a cheerful buyer. The market is a place of hard competition. So advertisement plays an important part to eliminate inferior goods. The people of West Bengal are lovers of poetry. So lines from the poems of Tagore and Jibananda are often used in advertisement here. This is commendable.